Local food producers who want to grow their local markets this season should plan to attend the "Selling through a Distributor" workshop on May 20 in Madison. The Wisconsin Department of Agriculture, Trade and Consumer Protection and UW-Extension encourage producers to register now for the technical assistance workshop, which growers can attend in person or free via webinar.
Attendees will get information and ideas from a local food producer, food broker and food hub. They will learn the best approaches to take when selecting and working with distributors or brokers. They will also learn how to determine the best models for their businesses. Speakers include Jane Hawley Stevens of Four Element Herbals; Dana Rogers, a natural foods broker with growing sales, and Sarah Lloyd from the Wisconsin Food Hub Co-operative.
"Selling through a distributor can greatly expand a producer's market," said Teresa Engel, DATCP's Buy Local, Buy Wisconsin program manager. "Participants will learn how to successfully approach distributors to develop relationships."
The workshop will take place from 9 a.m. to noon in the first-floor boardroom at DATCP, 2811 Agriculture Drive, Madison, WI 53718. The cost is $10 for the first representative from a farm or business and $5 each for additional representatives. Attending the workshop via webinar is free. Register online for the webinar.
If you have questions, contact Engel at [email protected] or 608-224-5101.
DATCP's Buy Local, Buy Wisconsin program and UW-Extension host technical assistance workshops on a monthly basis during the off season. BLBW is part of DATCP's local and regional foods programming. BLBW hosts workshops and provides other resources to make technical assistance available at an affordable price to Wisconsin local food producers.