The Board of Directors for the Wisconsin Milk Marketing Board approved the Fiscal Year 2010 budget during its April board meeting. The $29,565,000 budget total is $390,000 larger than the previous year. The budget will support WMMB's in-state and national promotion/marketing programs from July 1, 2009 through June 30, 2010 and underscores the state's dairy producers' commitment to promotion and marketing programs that reach consumers throughout the nation.
WMMB's FY210 budget continues to support cheese marketing in all 50 states in the national retail grocery and foodservice market segments. Activities include trade show promotions, educational tours, cheese usage training/education and special events showcasing Wisconsin's award-winning cheese industry. Next year's budget supports increased activity in the national food retail and foodservice channels with more in-store promotions and product demonstrations and brand equity partnering with Wisconsin manufacturers and marketers. The budget also includes support for the Wisconsin Center for Dairy Research, which administers the Wisconsin Master Cheesemaker Program and provides research and technical assistance to cheese and dairy processors.
Communications activities in the budget include national magazine advertising, nutrition education programs conducted by the Wisconsin Dairy Council and statewide promotion programs for fluid milk, butter and other Wisconsin dairy products. Also included are June Dairy Month activities and other in-state seasonal promotions such as fall chocolate milk and holiday promotions. Support for Wisconsin's Alice in Dairyland program and the grassroots promotion activities conducted by County Dairy Leader Groups in over 60 of Wisconsin's 72 counties are also part of the FY2010 budget.
Other communications activities include the Wisconsin Chef Ambassador Program, which enlists support of nationally-recognized chefs in telling the Wisconsin cheese story, and national product publicity activities aimed at placing stories about Wisconsin cheese in consumer food magazines. WMMB's Dairy Impact Initiative is also included, which communicates the economic importance of the dairy business to our communities and our state.
Here is a summary of WMMB’s FY2010 budget categories:
Channel Management - $14,042,000
Communications - $14,026,000
Administration - $1,172,000
Capital Appropriations - $75,000
Contingency Fund - $250,000
Total FY2010 Budget - $29,565,000
The Wisconsin Milk Marketing Board, Inc. is a nonprofit organization funded by Wisconsin dairy producers and promotes the consumption of milk, cheese and other dairy products made in America's Dairyland. The WMMB Board of Directors is comprised of 25 dairy producer-directors elected for three-year terms by the state's dairy producers.