The Wisconsin Holstein Association will host the 28th annual Futurity Show on Aug. 9 at 5:30 p.m. in the Case IH Coliseum at the Wisconsin State Fair Park in West Allis.
The Wisconsin Holstein Futurity is a dairy cattle show where the exhibitors enter their animals three years prior to the show in hopes of raising a high-quality show cow. It is a prestigious show where only the best of the best in registered Holsteins compete. Of the 122 originally entered, an average of 20 cows will compete to become the next WHA Futurity champion.

There are three major sponsors of the Futurity that help make this show a success. Exhibitors will compete for the grand prize of $1,500 which is sponsored by Badgerland Financial. Second place is rewarded with $750 sponsored by International Protein Sires and third place receives $500 sponsored by Agropur.
Even though the cows are the stars of the show, the WHA Futurity is a time for our exhibitors to exchange their blue jeans and boots for ball gowns and tuxedos. All the exhibitors will dress to impress in formal attire as they themselves compete for best dressed awards.
The WHA Futurity show is not only a fun and formal event for the exhibitors, it's also a great way to promote the dairy industry. The main purpose of the show is to promote the dairy industry to the general public and display the care and dedication that dairy producers have for their animals and the products they produce.
The WHA Futurity was created to inform people that are not from an agriculture background about the Registered Holstein and the dairy industry.
Source: Wisconsin Holstein Association