Bringing the story of food production to the forefront has been the main focus of the U.S. Farmers and Ranchers Alliance, and it's paying off in more ways than just bringing consumers into the conversation.
Recently, the organization was recognized by the Public Relations Society of America and the National Agri-Marketing Association for its 2012 consumer communications efforts aimed at restoring trust in U.S. food production.
During the NAMA awards ceremony last week, USFRA went home with first place awards in three categories: Persuasive Writing, Events, and Producer- or Company-funded Public Relations.
The campaigns recognized in the categories, respectively, were the CNN Eatocracy opinion entry on the 2012 drought, the Food Dialogues events and overall consumer public relations.
Previously, USFRA won several first place regional awards that qualified them to be considered for national competition.
USFRA was also named as a finalist for five PRSA Silver Anvil awards, which are awarded annually to organizations reaching the highest levels of professional achievement as deemed by PRSA.
The awards ceremony will take place June 13 in New York City. USFRA is a finalist in the following categories: Community Relations, Integrated Communications – Associations, Reputation/Brand Management – Associations, Event and Observances (seven or fewer days – Associations and Issues Management – Association/Nonprofit Organizations.
"This national recognition shows the momentum USFRA is gaining through its ground breaking communications efforts," said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation, in a press statement.
"We are building new platforms for farmers and ranchers to share the continual improvements they make on their farms and ranches, and better connect consumers to the people who grow and raise their food."