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USFRA Announces Plan For New Agriculture Documentary

USFRA Announces Plan For New Agriculture Documentary

U.S. Farmers and Ranchers Alliance cooperates with filmmaker to document next generation of farmers and ranchers

The U.S. Farmers and Ranchers Alliance Tuesday announced a new partnership with Oscar winning and two-time Emmy winning filmmaker James Moll to produce a feature-length documentary about the next generation of American farmers and ranchers.

The yet-to-be-titled documentary will profile five young farmers and ranchers, all of whom have assumed the generational responsibility of running the family business. The film will dive into the latest farming procedures, practices, and technologies that are changing the landscape of modern agriculture.

U.S. Farmers and Ranchers Alliance cooperates with filmmaker to document next generation of farmers and ranchers

Weldon Wynn, USFRA Vice Chairman and Cattlemen's Beef Board Chairman, said during a press call Tuesday that USFRA hopes the documentary is going to spark a conversation about agriculture.

"We are constantly exploring opportunities to encourage the discussion about modern American agriculture in entertainment," Wynn said. "We are excited for our story to be told … through the eyes of a third party."

Though filming is not yet underway, projected release date for the documentary is early 2014.

Moll, who has worked with filmmaking veterans Steven Spielberg and Matt Damon, said during the press call that his entire focus for the film is to allow farmers and ranchers to tell their story in an unbiased manner.

"I wanted to make sure that it wasn't an agenda-driven film," Moll said. "I go in open-minded and really allow the subjects to speak for themselves."

Admittedly, Moll is a city-dweller that didn't know much about the farming and ranching community prior to researching the industry for the film.

"The closest I have come to a farm is picking up an orange in my local supermarket," he said. "You could ask me questions right now about the state of farming and ranching in this country and I'd say, 'let's wait and see what the farmers and ranchers have to say about that.' And that's ultimately what I plan to do."

USFRA is providing financial support for the film, but Moll said the group has allowed him to make the process his own. He said the farmers and ranchers slated to appear in the film are people that he and his production team found independently.

The five subjects involved in the film operate different types of farms and ranches in five different places around the country, Moll noted.

"I found that it's a pretty tough industry to pinpoint," Moll said. "I think it's a pretty well-rounded group and a true representation of farming and ranching in the U.S. today."

The distribution plan for the film has not yet been determined. For more information about the film, visit More information about the U.S. Farmers and Ranchers Alliance can be found at

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