The Beef Checkoff Program has launched a new "Meet Your Rancher" campaign, where consumers and producers alike can get to know checkoff stakeholders.
Troy and Stacy Hadrick, of Faulkton, S.D., were featured in the latest ads, which are now being featured in print publications and online. A full interview with the Hadricks can be found on factsaboutbeef.com.
"It was a great opportunity for us," said Stacy Hadrick. "Troy and I are very passionate about the checkoff and what the checkoff does for us as beef producers. When we were asked to be a part of this, it was a no brainer for us to participate in the campaign."
The Hadricks are ranchers who run a cow-calf, stocker and feeder operation.
"I've been fortunate to work with family my entire life," said Troy Hadrick, in an interview for the campaign. "I grew up on this ranch working with my grandfather, father, uncle and cousins. Now my cousins and I have taken over ownership of the business and are the fourth generation in our family to farm and ranch at this location, fifth in the United States. So when it comes to making good decisions about how we care for the land and cattle, we have generations of knowledge and experience to fall back on."
Both Troy and Stacy participated in the checkoff's Masters of Beef Advocacy (MBA) program, which is an online training course that educates producers about everything from beef nutrition to safety to how checkoff dollars are used.
"We were some of the first graduates of the MBA program," said Stacy. "Today, there have been over 5,000 producers who have gone through the program. I highly recommend every producer to take the time to do this program. It's a great way to polish up on industry information and stay in tune with what our consumers are wanting to learn more about."
Stacy is a board member for the South Dakota Beef Industry Council (SDBIC), and she is a big proponent for checkoff dollars being used to interact with the Millennial age group.
"For me, one of the biggest things the checkoff does is maximize the small amount of money we do have and reaching consumers," she said. "Now, more than ever, we have got to help people connect with where their food comes from. The checkoff does that in so many ways -- through research, promotion and direction education. There are some great websites and social media pages that use checkoff dollars, and it's amazing how we can have real-time connection with consumers about beef. That's what it's all about."
For more information on the MBA program, check out
To read the interview with Troy and Stacy Hadrick, click