Farmers, do you want to: Convey credibility to prospective buyers? Enhance customer loyalty? Communicate more effectively? A strong brand identity can do all these things and more. You are invited to attend a Practical Farmers of Iowa workshop on March 25 to "Put a Face on Your Farm." This is a "branding" workshop led by Andrew B. Clark, AKA The Brand Chef. The workshop will run from 9 a.m. until 3:30 p.m. at First Unitarian Church in Des Moines.
Ten workshop attendees will be selected to receive additional branding assistance. The "Put A Face On Your Farm" workshop is free for members of Practical Farmers of Iowa, and $30 for non-members. Registration is required, and refreshments and lunch will be provided.
Brand your product to show farm's identity, attract customers
A brand is more than just a good logo. A strong brand will portray your farm's identity that customers will associate with the core attributes of your farm. A strong farm brand can create true brand advocates from your prospects, making their buying and referral decisions brand-focused instead of commodity driven.
Andrew B. Clark is president of "Create WOW Marketing," and he is proclaimed as "The Brand Chef". Renowned for his over 15 years of expertise in branding and marketing communications arena, Andrew has created a T.R.U.E. branding program to help businesses evaluate their current brand and develop a strategy to create stronger recognition in the marketplace. He says, "Without Truth to a brand, Relevance to your market, Uniqueness amongst your competitors and the ability to Engage your customers, a brand is destined to be boring."
"Put a Face on Your Farm" attendees will leave equipped to evaluate and better define their own T.R.U.E. brand. During the workshop, participants will state their branding goals. Andrew will present a keynote outlining his T.R.U.E. branding process, and participants will evaluate each T.R.U.E. branding step hands-on to gain thorough knowledge of how to execute the process for their own farms. The workshop will include time for Andrew to address questions about how to implement a branding strategy to improve the success of your farm.
10 attendees will be chosen to receive additional $1,000 each
Ten attendees will be selected to each receive an additional $1,000 of branding help from "The Brand Chef" and "Create WOW Marketing." Participation in the session for the additional help is required if you win this $1,000. To be eligible, farms must produce fruits or vegetables, be members of Practical Farmers of Iowa, and be willing to having their branding accomplishments showcased in May to a wider audience.
The "Put A Face On Your Farm" workshop is FREE for members of PFI, and $30 for non-members. Refreshments and lunch are provided. RSVPs are required by March 18 to Sally Worley at firstname.lastname@example.org or call 515-419-9551.
The workshop will be held 9 a.m. to 3:30 p.m. March 25 at First Unitarian Church, 1800 Bell Ave., Des Moines, IA, 50315.
Practical Farmers of Iowa includes a diverse group of farmers and friends of farmers. Corn, soybeans, beef cattle and hay are the top enterprises for PFI farmers, although many have a variety of other operations, including fruits and vegetables. PFI's programming stresses farmer-to-farmer networking through research and demonstration, field days, conferences and more. For more information, call 515-232-5661 or visit www.practicalfarmers.org.