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Purina Has New Year-Around Cow Supplement

Purina Has New Year-Around Cow Supplement
New animal nutrition supplement design encourages cows to consume the supplement they need, when they need it.

Purina Animal Nutrition’s Accuration Block is a supplement fed year-around to beef cows to help them maintain ideal body condition scores.

The Accuration Block uses a proprietary technology which Purina calls Intake Modifying Technology. The company says this technology encourages snack eating throughout the day, supports rumen efficiency, helps address nutrient waste, and aids in forage digestion.

ALL YEAR: Purina Animal Nutrition’s Accuration Block is designed for year-around supplementation and includes technology to limit consumption to just what cows need to complement the forages they’re eating at any given time.

Purina says research shows that supplying the energy and protein supplement to the cow herd free-choice helps cows to meet the optimum BCS of 5.5 to 6. Research trials at the Purina Animal Nutrition Center in Gray Summit, Missouri, showed cows ate 0.7 pound less per head per day, on average, than a previous product.

The Accuration block was tested against consumption levels of Sup-R-Block 2HL in three trials. Intakes were measured in 14 groups of cattle on pasture of varying breeds in the states of Missouri, Texas, Illinois, South Carolina, Kentucky, Iowa and Colorado from August 2012 to April 2013. Depending on location, forages and feedstuffs included short grass, grass hay, alfalfa/oat hay, corn silage, free-choice hay, corn stalks, fescue pasture, fescue/brome hay, dormant pasture with coastal bermudagrass hay.

Purina says the Accuration Block was further proven through feeding demonstrations in six different states with 14 groups of cattle on a wide variety of forages. This research demonstrated Accuration Block intake will vary depending on forage conditions with supplement consumption of 0.25 to 3.5 pounds per head per day. It also confirmed cattle will consume nutrients based on individual needs to help maintain a consistent BCS.

A Purina Animal Health spokesman says cows with more consistent BCS have potential for improved conception rates, calf performance, weaning weights and performance of next-generation heifers. He says this has been shown in commercial herds that have implemented the Purina Sustained Nutrition 12-month Cow Care Program.

The Accuration Block is available in different sizes and forms to fit the needs of the cow-calf producer. IT comes in a 200-pound block, 200-pound plastic tub, 500-pound block and an NB version in a 200-pound plastic tub.

For information on the Accuration Block and to order the product contact your local Purina Animal Nutrition representative or call (800) 227-8941 or visit Purina’s products page.

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