Lt. Governor Sue Ellspermann announced that Huntington University's team, 'Hoosier Grown' was selected as the winner for the "Promoting the Good Works of Indiana Agriculture" competition.
Thirty teams from 17 Indiana colleges and universities submitted entries in the competition sponsored by Lt. Gov. Ellspermann. The purpose of the competition was to create a marketing/public relations campaign promoting agriculture to young adult Hoosiers, ages 18-35.
The Lt. Governor presented a $25,000 check to the winning team, with $10,000 awarded to Huntington University and the remaining $15,000 split among the students who prepared the proposal.Hoosier grown: Lt. Governor Sue Ellsperman announcing the winner of the "Promoting the Good Works of Indiana Agriculture" Competition - Congratulations to Huntington University.
The team from Huntington University was led by faculty advisory Dr. Ann McPherren. It was comprised of seven students included the following students: Micah Christensen, a senior from Winamac, TJ Clounie, a sophomore from Huntington; Dane Drew, a junior from Columbia City; Hannah Hochstetler, a senior from Goshen; Stephanie Morin, senior from Gorham, Maine (team leader); Matt Nelson, a senior from Granger; and Ayla Yeiter, a sophomore from Roanoke.
Hoosier Grown proposed a new brand image, an integrated social-media marketing plan, and an increase in awareness of the agriculture economy and opportunities.
"I congratulate all thirty teams for submitting very professional proposals. Selecting a winner was difficult for our panel of judges. The students and faculty from Huntington University can be proud of their winning effort against this competition. In the opinion of our judges, their proposal was a comprehensive and effective plan to reach our target audience with a creative message about agriculture." Ellspermann said.
The Hoosier Grown team included students with animation, film production, graphic design, marketing, public relations and social media strategy skills. Some of the team members grew up or currently work on farms and were members of 4-H or active in the FFA.
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