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Popular IH Spokeswoman Irma Harding Returns

Popular IH Spokeswoman Irma Harding Returns

Irma Harding gets back into the kitchen via new line of dishware

Just in time for the holidays, Irma Harding is back in the kitchen with a new line of dishware, Case IH announced this month.

The line of "modern vintage" dishes are the perfect fit for any occasion, the company says.

"We're excited to expand the Irma Harding product line to include these fantastic dishes," says Sarah Pickett, Case IH Licensing and Merchandising Manager. "Irma Harding is back and she's better than ever, and these dishes expand the Irma Harding product line in a way that's simple, yet classy."

Irma Harding gets back into the kitchen via new line of dishware

In 1947, International Harvester developed refrigerator and freezer lines and created Irma Harding as the character spokeswoman to promote the products to U.S. farm women. International Harvester also hired five home economists to answer inquiries and conduct cooking and testing experiments in company kitchens on Irma's behalf.

Case IH is returning her likeness on the dishware, which includes dinner and salad plates, tumblers, bowls and placemats to complete the setting. All of the dishware is dishwasher safe. Two different styles are available: "Retro" or "Simple and Wholesome."

Both styles of the 10-inch melamine dinner plates come in a pack of four, as do the matching 8-inch salad plates and 8-inch bowls. Each plate and bowl set is adorned with the "Modern Vintage" Irma Harding. The 16-ounce tumblers also come in a four-pack and also sport the "Modern Vintage" Irma Harding.

The "Simple and Wholesome" style dishes have clean lines and an "IH" wheat pattern. Vintage, modern -style placemats go well with either style of Irma Harding dishware and are sold individually, Case IH says.

Order online at For more information on Irma Harding, visit

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