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New IRON Search Equipment Section Now in the Hands of Over 54,000 Wallaces Farmer Subscribers

Web and print unite to provide a more efficient way for equipment buyers and sellers to connect.

In September, IRON Solutions (, the leading online provider of equipment marketing and intelligence services for farm and construction equipment manufacturers, dealers and personal sellers, teamed up with Farm Progress Companies, the nation's leading agricultural media company, to bring IRON Search machine listings to the pages of Farm Progress state and regional publications. The December 2008 issue of Wallaces Farmer is the first publication to feature the IRON Search print section that was distributed to an audited circulation of 54,616 Iowa producer-subscribers this week.

"This past year the IRON Search system conducted more than $2 billion in equipment transactions and growers have turned to IRON Search as the most comprehensive resource to buy, sell and research equipment," said Jeff Lapin, Farm Progress Companies president. "Farm Progress and IRON Search present a combined approach of print and online content that strengthens our product offerings to users. We are very excited about our newest IRON Search section published in December's Wallaces Farmer and look forward to expanding the section to more Farm Progress state and regional publications."

"With IRON Search now being both online and in print, we are providing equipment sellers accountability in their marketing like they have never received before," states Scott Derksen, IRON Solutions chief information officer. "Equipment dealers were so eager to join in, the IRON Search section in Wallaces Farmer launched one month prior to schedule."

The new IRON Search section featured in Wallaces Farmer brings used equipment listings from to an easy-to-find, used equipment print section in a market-transforming design. Sellers are freed of restraints placed on them in traditional shoppers, as the unique "IRON Number" code for each equipment ad connects the print medium to the Web, bringing unprecedented convenience to the buyer and advertising accountability to the seller.

"Unlike other print and online equipment sites, IRON Search and Farm Progress are providing a complete snapshot of the equipment economy. Real valuation data, factory specs and option prices from the industry's only trusted Official Guide empower you to learn even more before you purchase from our massive inventory." states Derksen.

Earlier this year, IRON Search sections were distributed to producers attending the Farm Progress Show, the nation's largest outdoor farm show, and Husker Harvest Days, the western Corn Belt's largest farm show. Producers' were enthusiastic about the sections' trademarked organization of the equipment and easy to read listings.

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