A beautiful new hardcover coffee table book – "For Those Who Demand More: We Are Case IH" – is now available for purchase. The award-winning book highlights the company's rich agricultural heritage, which spans nearly two centuries from the Industrial Revolution to today's precision farming technologies.
"Anyone interested in the evolution of farming will enjoy this book," says Krista Knigge, Case IH director of brand communications. "The history of Case IH dates back to the early 1800s, when Cyrus McCormick's reaper and Jerome Increase Case's threshing machines helped increase agricultural productivity a hundred times over."
According to Knigge, increasing productivity is a tradition that continues today at Case IH. "From high-horsepower tractors and Axial-Flow combines to utilizing energy from farm-grown fuels and pioneering autoguidance systems, our engineers focus on creating innovations that meet our customers' demands for increased power and productivity."
Knigge says the history of groundbreaking agricultural advancements at Case IH is a function of the company's people – the customers, dealers, partners and employees – who are dedicated to the Case IH brand. "This book celebrates all people associated with Case IH. All the people who demand more."
"For Those Who Demand More: We Are Case IH" is available in English, French and Spanish, at a cost of $35 each. For more information or to order a copy, visit your local Case IH dealer or click on the "Merchandise" tab at www.caseih.com/na.