National Cattlemen's Beef Association Chief Executive Officer Forrest Roberts said anyone who is interested in learning more about the beef industry's efforts to expand trade opportunities should tune into NCBA's Cattlemen to Cattlemen on Tues., Aug. 2, 2011. In addition to updates about the pending free trade agreements (FTAs) with Colombia, Panama and South Korea, the episode, which kicks off all new programs, will also feature a discussion among industry leaders about trade opportunities in key Asia-Pacific nations.

"Expanding trade opportunities for U.S. cattlemen is a top priority for NCBA," said Roberts, who is currently at the 2011 Cattle Industry Summer Conference in Kissimmee, Fla. "Whether we're educating lawmakers in Washington about the importance of reducing trade barriers by passing the FTAs or working to reopen markets to U.S. beef, every day we are focused on increasing export opportunities for safe, wholesome U.S. beef. This special episode of NCBA's Cattlemen to Cattlemen will give folks across the country an opportunity to learn firsthand what NCBA and other industry groups are doing each day to expand the presence of U.S. beef in the global marketplace."

Roberts recently represented NCBA on a trade mission to China, Taiwan and Japan with leaders from the U.S. Meat Export Federation, the National Meat Association and the American Meat Institute. The leaders will discuss what they learned on the trip, sponsored by USMEF, during the Aug. 2 episode, which will air at 8:30 p.m. Eastern Daylight Time on RFD TV. The program will be re-broadcast on RFD-TV Wed., Aug., 3, 2011 at 10:30 a.m. EDT and Sat., Aug. 6, 2011 at 9:00 a.m. EDT. In addition, all episodes of NCBA's Cattlemen to Cattlemen are available on the program's website at www.cattlementocattlemen.org. The program is also on Facebook and can be followed on Twitter.

Premiering in February 2007, NCBA's Cattlemen to Cattlemen is an award-winning program providing information on the U.S. beef cattle industry. Sponsors of the program include Purina Mills, John Deere, Igenity, Pfizer Animal Health, Merck Animal Health and Boehringer Ingelheim Vetmedica, Inc.