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NCBA Recognizes Three Communicators for Beef Advocacy Efforts

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Communicators play critical role in ensuring sustainability of U.S. beef industry.

The National Cattlemen's Beef Association recognized three communications professionals for their work in 2010 advocating for the U.S. beef industry. Specifically, NCBA awarded Jamie King, Ohio Cattlemen's Association communications director, and Eric Grant, manager of Angus Publications, Inc., with the Excellence in Communications and Public Relations award and Ron Hays with the Radio Oklahoma Network with the Excellence in Agricultural Journalism award.

 "Day in and day out, communicators like Jamie, Eric and Ron go to work to tell the story of the U.S. beef industry. Whether they are keeping producers informed about market shifts or policy changes, or educating consumers about the realities of modern beef production, our industry relies on timely and accurate delivery of information," NCBA Vice President of Government Affairs Colin Woodall said. "While there are many folks deserving of recognition for their hard work, these three communicators have gone above and beyond in their efforts telling the true story about the U.S. beef industry."

King, who has worked for the OCA for the past five years, has utilized new and traditional media tools to advocate for the beef industry and to encourage Ohio cattlemen and women to "tell their stories." Woodall said in addition to sending out regular news releases about issues affecting cattle producers, King also manages a magazine that is produced bi-monthly, electronic and print newsletters, post cards and active Facebook and YouTube pages.

Woodall said Grant is a prime example of how NCBA can accomplish its mission only by working as a team with state and breed affiliates. During the initial announcement of USDA's Grain Inspection, Packers and Stockyards Administration's proposed rule on livestock marketing to the end of the comment period, Grant was instrumental in educating producers about this regulation. In addition to organizing a conference call with NCBA leadership and all breed affiliates to ensure everyone was on the same page, he also distributed timely material, including widely viewed YouTube videos informing producers about varying viewpoints of the proposed rule.

Hays has been involved in farm broadcasting since 1974 and has been a part of Oklahoma farm broadcasting since 1977. In addition to daily broadcasts, which are aired on more than 40 stations daily, Hays also sends daily e-mails, social media updates and maintains the Beef Buzz page on Woodall said Hays reports in an objective and fair manner and incorporates multiple perspectives in his broadcasts.

"NCBA is committed to ensuring the sustainability of the U.S. beef industry, and communicators like Jamie, Eric and Ron play a critical role in helping us accomplish that goal," Woodall said. "They have dedicated their careers to ensuring all stakeholders in our industry have timely and accurate information. We commend them for their work in 2010 and look forward to working with them in the future to continue telling the story of U.S. cattlemen and women."

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