The Ram Truck brand Monday announced the launch of a new photography book in cooperation with National Geographic titled, "The Farmer in All of Us: An American Portrait." The 300-page book is a collection of agriculture and farming photography, including many of the images commissioned for the Ram Truck brand's "Year of the Farmer" campaign.
The book is available for purchase now for $45 at www.ramtrucks.com/outfitter and will be in retail stores beginning late spring 2014.
Every book purchase backs a minimum contribution of $25,000 by the Ram Truck brand to the National FFA Organization's "Give the Gift of Blue" program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own one.
Olivier Francois, Chief Marketing Officer, Chrysler Group, LLC, said the book "truly brings the 'Farmer' story to life, and continues to give back in support of the amazing students of the FFA who embody this spirit every day."
To create the book, 10 photographers were tasked with traveling throughout America's heartland over the course of three weeks to capture the essence of the farmer.
The photographers' original goal was to create the visual backdrop for a television commercial celebrating the "Year of the Farmer."
The book includes a foreword by Paul Harvey, Jr., and personal anecdotes from the 10 photographers and more than 240 photos.
"It is so exciting to see a collection of these stunning images together in one book. 'The Farmer in All of Us' truly represents the soul of the American farmer," said Clay Sapp, President of the National FFA Organization. "We are grateful to Ram for supporting the 'Give the Gift of Blue' program and helping ensure each member of the FFA has the ability to own their own blue corduroy jacket."
Source: Chrysler, LLC