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Mist-Green Oliver Was Product of Marketing Strategy

Mist-Green Oliver Was Product of Marketing Strategy
Failed marketing strategy makes this antique Oliver 880 tractor unique.

Richard Cart parked his mist-green Oliver 880 on the front row of antique tractors at the Indiana State Fair this summer. Indeed, Cart, of Jefferson County, displayed a unique tractor.

The original color for Oliver was meadow green. Why did a few 880 models leave the factory painted mist green? Cart included a description of the story on the tractor grill so passersby could get a glimpse into history.

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Yes, it's mist green! This 880 Oliver from 1959 is truly mist green. It was a short-lived marketing ploy that didn't pan out. The tractor was only painted this color for one week during production.

The information was verified in "Classic Oliver Tractors'" by Sherry Schaefer and Jeff Hackett. It seems that when Oliver introduced the 660, 770 and 880, the 770 and 880 were about the same physical size. Meanwhile, International Harvester brought out the Farmall 560, which looked bigger than the Oliver 880. It also featured a six-cylinder engine. Of course this was long before farmers discovered problems with the rear end of Farmall 560's holding up to the workload the tractor was supposed to handle.

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Someone in marketing decided they could solve the problem by using a color which made the 880 stand out and appear larger than the 770. They selected a pastel color, mist green, and sold it to management. Production began in January 1959. At the same time, Oliver switched to a different kind of transmission in the 880.

About 250 mist green Oliver 880's were produced the first week, then workers went on strike. By the time production resumed, management had figured out that painting one tractor a different color with no implements or accessories to match wasn't the brightest move in the world. They canceled the program before production started again.

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Chatter on Internet sites claims the mist-green Oliver 880 was so poorly accepted by farmers that at least some were repainted meadow green just to get them sold. One tractor owner claims he has one that was meadow green, but the mist green color was underneath. Serial numbers of the mist-green production are recorded. They were only made during that one week in January of 1959 at the Charles City, Iowa, plant.

Thanks, Richard, for displaying a tractor with history!

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