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Serving: WI

Loos Takes DBA Members Inside Consumers' Minds

Radio broadcaster will speak Nov. 29-30 in Madison.

Trent Loos will take dairy producers inside the minds of milk consumers at the Seventh Annual Dairy Business Association Business Conference set for Nov. 29 and 30 at the Monona Terrace in Madison.

Loos, a popular radio broadcaster, well-known advocate for agriculture and friend of the DBA, will share the insight he uncovered through a series of "Man on the Street" interviews with every-day consumers. In this session, hear straight from the people who buy milk what motivates their purchasing decisions, and learn what the consumer sees as the difference among the organic, bST-free and conventionally produced milk choices that lines the grocery store shelves.

To forge further into the topic, Loos will moderate an eclectic panel of men in the business of milk. Representing the "Milk is Milk" campaign will be Alex Avery, Director of Research and Education at the Center for Global Food Issues. Mark Kastel from the Cornucopia Institute will express his interest in preserving family farms as primary suppliers of organic milk and preventing mega-farms from reaping the benefits of the label. Adding to this mix, University of Minnesota Extension Coordinator Jim Riddle will share his knowledge of converting conventional milk production practices over to organic methods.

Dairy producers will not want to miss Loos's insightful "Man on the Street Interviews" session at 1 p.m. on Wednesday, Nov. 29. For a complete conference schedule visit or contact Michelle Philibeck at (920) 788-7588. The registration fee is $165, and single day registration is available. The Dairy Business Association is an industry organization comprised of dairy producers, corporate and allied industry supporters. DBA promotes the growth and success of all dairy farms in Wisconsin by fostering a positive business and political environment.

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