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Legend Seeds Expands

Legend Seeds Expands

De Smet, S.D., company is buying Minnesota seed company and will now have a network of 600 dealers in the Dakotas, Minnesota, Iowa, Wisconsin and Nebraaska

Legend Seeds, De Smet, S.D., is buying Johnson Seed Company, Dassel, Minn.

"This move allows us to better serve our dealers and customers with more seed options, a larger agronomic support team and faster personal service," says Davis, who started Legend Seeds in 1990 with his wife Janet and other shareholders

Legend Seeds will now support a network of 600-plus dealers throughout South Dakota, North Dakota, Minnesota, Iowa, Wisconsin and parts of Nebraska.

"Acquiring the Johnson Seed Company allows Legend Seeds to expand our coverage into areas of our region where we have not been, and strengthen our coverage in other parts of the region," Davis says.

Legend Seeds will manage Johnson Seed Company as a brand with its own genetics and traits and will retain its name and logo. The Johnson staff will all remain in the Legend organization.

"The expanded resources now available to our customers are incredible - increased agronomic support, financing options, as well as an even larger seed and technology line-up," says Spencer Mattson, brand transition manager of Johnson Seed Company.

Gayle and Kathy Mattson co-owned Johnson Seed Company with President Charlie Johnson. Charlie's dad, R.C. Johnson started Johnson Seed Company in 1922.

"The seed industry is extremely competitive today. This move allows us to remain competitive," Johnson says.

Source: Legend Seeds

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