Thirteen beef industry stakeholders from across the state participated in the Kansas Livestock Association Leadership Conference January 20-22 in Topeka. The three-day educational seminar exposed attendees to various aspects of KLA, the legislative process, industry advocacy and beef marketing.
While at the Capitol, the group attended a Senate Agriculture Committee meeting and heard from KLA lobbyists on how they protect member interests during the legislative process. Conference attendees also had a chance to meet with their respective legislators to discuss important beef and dairy industry issues.
As a part of the conference, members took part in an interactive advocacy training session led by KLA staff and WIBW-Topeka farm broadcasters Kelly Lenz and Greg Akagi.
A positive message
Participants were given an overview of the importance of being an industry advocate and the various social media outlets available to help them reach consumers who want to know more about how and where their food is produced. White City rancher Debbie Lyons-Blythe shared with the group how she has implemented advocacy into her daily routine through Facebook, Twitter and, most notably, the use of her blog, "Life on a Kansas Cattle Ranch." Lyons-Blythe regularly reaches thousands of consumers across the U.S. with her positive messages.
The class immediately put this training to work while distributing samples of flat iron steak to consumers at two Dillon's grocery stores in Topeka. They answered customer questions about beef nutrition and cooking methods. Class members also visited U.S. Foods and Texas Roadhouse to learn more about how beef is sold at the foodservice level.
This year's class brings the total number of graduates of the leadership training program to 645 since it was initiated in 1981. Sponsors of the annual event included Central Life Sciences; Frontier Farm Credit; Kennedy and Coe, LLC; and the Kansas Livestock Foundation.
Source: Kansas Livestock Association