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Honda Enters UTV Market with Big Red

Early-announced 2009 side-by-side MUV will debut in Summer of 2008.

American Honda Motor Company is unveiling its entry into the side-by-side utility market with "Big Red," a 675 cc. fuel-injected multi-use vehicle.

Big Red's debut in show rooms is set for Summer 2008, but the machine will be marketed as a 2009 model, say Honda officials who oversaw the announcement of the MUV at a dealer meeting in Torrance, Calif., Sept. 6.

Honda's side-by-side features an overhead valve single cylinder engine with liquid cooling, electronic fuel injection and an automatic transmission with three selectable drive modes – plus reverse.

Honda's Big Red multi-use vehicle marks the company's first entry into the growing side-by-side utility vehicle market. The machine will be in show rooms next summer as a 2009 model. Honda offers Big Red in camo paint, along with a long line of made-to-fit accessories.

Suspension on Big Red is an independent front and rear double-wishbone design springing a roomy cab with rubber-cushioned adjustable-back bucket seats and a tough, tilting cargo bed.

After watching the side-by-side market grow during the past several years, Honda's press manager, Jon Row says the company expects Big Red to "show our customers Honda understands their needs better than any other manufacturer in the side-by-side market."

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