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'Healthy Beef Challenge' to launch at NCBA's Cattle Industry Convention

'Healthy Beef Challenge' to launch at NCBA's Cattle Industry Convention
State NCBA members compete to boost beef education

Zoetis is supporting education through state cattlemen's associations by introducing the Healthy Beef Challenge at the Cattle Industry Convention and National Cattlemen's Beef Association Trade Show in San Antonio, Feb. 4-7, 2015.

Related: Record-sized trade show set for 2015 Cattle Industry Convention

The online quiz competition encourages NCBA members to test their knowledge about cattle health and productivity, the industry and products from Zoetis.

Beef producers will team up with others from their state and compete against other state organizations for a chance to earn up to $5,200 for their state cattlemen's association.

State NCBA members compete to boost beef education (NCBA photo)

The state with the highest score at the end of 2015 will earn money for producer or consumer education or ag youth scholarships.

"The Healthy Beef Challenge is a fun and interactive way for producers to put their healthy beef knowledge to good use by contributing to their state's overall team score," said Mike Amos, director of the cow/calf franchise, Zoetis.

Producers can play the Healthy Beef Challenge daily at Zoetis Booth 6023 during the NCBA Trade Show. Once the show ends, new questions will be available monthly on the Healthy Beef Challenge website throughout 2015.

The champion will be announced at the 2016 Cattle Industry Convention and NCBA Trade Show in San Diego.

Teams are placed in one of three divisions based on the membership of their state association: T-Bone Division for 1 to 399 members, Ribeye Division for 400 to 799 members and Filet Division for more than 800 members.

Each month, the top-scoring state in each division will win $200. The overall champion will earn $3,000. Full rules are available on the Healthy Beef Challenge website.

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