The North Dakota Beef Commission, North Dakota CattleWomen, North Dakota Stockmen's Association and North Dakota State University are working together to promote the Masters of Beef Advocacy program.
The MBA is a training program that prepares people to share their industry knowledge in ways and with words consumers can understand, says Greg Lardy, NDSU Extension beef specialist
It's available online and can be completed at your own pace.
"The training helps producers tell their stories using basic facts, compelling statistics and capitalizes on cattle folks' passion for work that probably has been in their family for generations …It's the Cliff Notes version of how to respond to people who don't know anything about your work or who have never been on a farm."
Michele Bartholomay, president of the North Dakota CattleWomen, endorses the program.
"I think a great benefit is that you learn to talk with people without getting angry or defensive when your business and way of life is challenged. And the courses are designed so that basic facts and useful catch phrases started to stick in my head until I felt very comfortable using them. The MBA actually enhanced what I've learned about the industry over the years."
The MBA curriculum was compatible with her busy schedule of children, volunteer duties and ranch work.
"I take my laptop everywhere. One day we were working cattle and I jumped into a vehicle to warm up for a bit and was able to complete part of a course right then," she says.
Source: North Dakota Beef Commission