The differences and similarities of large and small farms will be the focus of discussion for the next U.S. Farmers and Ranchers Alliance Food Dialogues event, scheduled for Oct. 24 in Boston.
USFRA says the increasing number of factors that go into food purchasing decisions, including the methods used to grow and raise food. Those factors could be driving customers to make decisions without understanding production methods relative to the size of the farm.
Timed to Food Day, the event, "Does Farm Size Really Matter? From environmental stewardship to animal care, are small and big farms that different?" will feature a panel of farmers, ranchers and food pundits. The panel will explore farm size and ownership and will address recent questions about industrial agriculture and food production. Specific questions for the panel include:
What is a factory farm?; How do standards and regulations differ on small or big farms and ranches?; Who runs big farms?; Are family farms still thriving in America?; and Is entertainment and creative advertising attacks on large-scale, production agriculture a new take on marketing smaller, niche brands and companies?
USFRA will announce the full-panel line-up in the coming weeks, and is inviting speakers from all sides of the topic. USFRA plans to invite farmers – big and small – advocates and consumer brands to the conversation.
USFRA will be extending an invitation to Chipotle to participate on the panel. The company recently ignited attention on this topic with its new animated film and video game concepts.
Additionally, the event will be live-streamed on www.fooddialogues.com