Drivers heading for one of the state's biggest fun spots may notice a change along their route this summer.
The first set of the American Lung Association in Wisconsin's E85 highway signs was installed May 14 along Interstate 90 near Wisconsin Dells. The signs alert motorists of retailers along eligible Interstates and major roadways that offer E85 as well as regular unleaded fuel. The American Lung Association in Wisconsin's highway sign program pays for the production and installation of the signs, plus one year of rent under the state's Specific Information Sign program.
Wisconsin joined the Federal Highway Administration's SIS program in 1986. Covering nearly 3,000 miles of Wisconsin's state trunk system, the familiar blue "Gas," "Food," and "Lodging" signs posted near Interstate and major roadway exits allow travelers to plan their stops based on what retailers are available. Signs featuring E85 as an option remind flex fuel vehicle drivers that they have an alternative to regular unleaded fuel.
"The blue highway signs do a great job alerting those passing through the area that E85 is available," explains Jackie Blackburn, clean fuels coordinator for the American Lung Association in Wisconsin. "Now, flex fuel vehicle drivers can more easily incorporate E85 into their road trips."
E85 is an official Clean Air Choice of the American Lung Association in the Upper Midwest for its proven role in reducing harmful emissions. Motorists who use E85 reduce particulate and ozone-forming emissions by 20 percent.
Several additional signs are scheduled for installation statewide, including Kenosha, Rhinelander, Stanley, and Beaver Dam. For more information on the SIS program, contact program administrator Derse-WHBS at 1-800-345-5772.