Farm Progress is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Serving: WI

Don't Miss the 45th World Dairy Expo

Don't Miss the 45th World Dairy Expo
Annual event to be held Oct. 4-8 at Alliant Energy Center in Madison.

World Dairy Expo will treat visitors to a virtual trip "Around the World of Dairy in Five Days"
Oct. 4-8 at the Alliant Energy Center in Madison, according to Janet Keller, World Dairy Expo communications and public relations manager.

More than 65,000 producers and industry enthusiasts from 90 countries are expected to attend the 45th annual event.

"World Dairy Expo has become a gathering place for the whole industry," Keller says. "It's the place to find cutting-edge technologies and information. Whether it's new dairy equipment, like the new carousel parlors and robotic milkers, or new forage varieties, there's always something new to see."

World Dairy Expo

World Dairy Expo General Manager Mark Clarke says World Dairy Expo is "a must-see event. We have as many people who come to see the cow shows as those who come to see the commercial exhibits. So whether you have 50 or 5,000 cows, there's something for you to see and do."

World Dairy Expo sets the global standard for industry events, featuring five full days of world-class competition among North America's top dairy breeders.

More than 2,500 head of dairy cattle will parade across the show's famous colored shavings. Seven national and international breed shows will culminate with the crowning of World Dairy Expo's 2011 Supreme Champion. Five breed sales featuring top-shelf genetics will take place on the grounds during the week.

Trade show

The trade show at World Dairy Expo is second to none. Attendees can investigate a global adventure in the newest technologies, products and services up and down every aisle. More than 785 companies from 28 countries will present the world's largest dairy-focused trade show, showcasing everything needed to manage a herd of dairy cows.

Learn more about participating companies under the "Attendee Information" tab at The site features a searchable keyword database and interactive maps to help locate company booths at the show.

Youth judging contests

World Dairy Expo also hosts numerous competitions, including national and international judging and skills contests at the 4-H, FFA, intercollegiate and postsecondary levels.

In addition, winners of the 2011 World Dairy Expo Championship Dairy Products Contest will be honored on opening day, and winning forage samples from the 2011 World Forage Analysis Superbowl will be on display throughout the week.

Daily seminars

World Dairy Expo offers free daily seminars on dairy management and other industry issues. These programs offer visitors technical expertise to stay knowledgeable and competitive in the global marketplace. Continuing education credits can be earned by members of the American Registry of Professional Animal Scientists and the American Association of State Veterinary Board's Registry of Approved Continuing Education Program.

Forage experts also share valuable information at free daily seminars held on the dairy forage seminar stage.

Virtual farm tours

Virtual farm tours allow attendees to explore a variety of successful dairy operations from across North America without leaving the expo. The free half-hour visual presentations, led by dairy producers, are followed by a question-and-answer session. Attendees can tour these farms and learn face to face, producer to producer.

Hours for World Dairy Expo are 9 a.m. to 5 p.m. Tuesday through Saturday. Daily admission is $8 per person, and season passes are $25 per person. Parking is free. For more information, call 608-224-6455, email [email protected]  or visit

2011 dairy cattle show schedule

To complete eight shows in five days, several breed shows must take place at the same time in the Coliseum. Here is the show schedule:

Tuesday, Oct. 4

7:30 a.m.          International Junior Holstein Show

7:30 a.m.          International Ayrshire Show

1 p.m.   Central National Jersey Show (heifers)

2 p.m.   International Milking Shorthorn Show (heifers)

7 p.m.   Top of the World Jersey Sale in the Estrumate Sale Pavilion

Wednesday, Oct. 5

7:30 a.m.          Central National Jersey Show (cows and groups)

12:30 p.m.        International Milking Shorthorn Show (cows)

2 p.m.   Central National Brown Swiss Show (bulls and heifers)

4 p.m.   Top of the World Jersey Sale

7 p.m.   World Ayrshire Event Sale in the Estrumate Sale Pavilion

Thursday, Oct. 6

7:30 a.m.          Central National Brown Swiss Show (cows and groups)

1:30 p.m.          National Guernsey Show (heifers)

1:30 p.m.          Grand International Red and White Show (heifers)

2 p.m.   World Premier Brown Swiss Sale

2 p.m.   Milking Shorthorn Sale in the Estrumate Sale Pavilion

7 p.m.   International Guernsey Classic Sale in the Estrumate Sale Pavilion

Friday, Oct. 7

7:30 a.m.          National Guernsey Show (cows and groups)

7:30 a.m.          Grand International Red and White Show (cows and groups)

Noon    International Holstein Show (heifers)

7 p.m.   World Classic 2011 Holstein Sale

Saturday, Oct. 8

8 a.m.   International Holstein Show (cows and groups)

5 p.m.   Parade of Champions and selection of Supreme Champion

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.