The artificial sweetener Splenda, which is created through a chemical process that starts with sugar, is under attack for its marketing campaign. What started as a lawsuit from sugar cane and sugarbeet producers has expanded as consumer groups have joined in on the effort to for Splenda's maker - McNeil Nutritionals - to change its "misleading advertising claims and marketing practices."
The group, which includes the Sugar Association, the Center for Science in the Public Interest (often called the "food police" for its dietary guideline reports), and the National Grange, released a statement that says it is "concerned that the manufacturers of Splenda are confusing consumers into believeing that [the product] contains real, all-natural sugar."
The advertising claim made for the product is "Made from Sugar, So it Tastes Like Sugar." The groups claim that the product "is a highly processed chemical substance called sucralose, which is manufactured in a chemical plant in
Splenda's makers point out in press reports that truckloads of sugar go into the
The U.S. Sugar Association has launched a new Web site - www.truthaboutsplenda.com - you can check out for more information.
"We are concerned that consumers are buying Splenda thinking it's natural like sugar, when the final product is nothing like sugar and is certainly not natural," says Andy Bricoe, president of the U.S. Sugar Association.