Say Cheese Indiana was an event sponsored by Indiana Dairy as a part of Indiana's Family of Farmers' Blogger Workshop Series in honor of June Dairy Month. The day began with a very popular food photography workshop by Lindsay Ostrom of www.pinchofyum.com.
Ostrom taught attendees camera setting basics while sharing food staging tips. Food photography is an important skill for many local bloggers and one they were eager to learn more about.Say Cheese: Indiana is very fortunate to have such a robust and diverse blogging community. Many of which tell the story of agriculture on their farm and are interested in making sure the story of food gets told correctly.
Following the photography portion of the workshop, attendees learned about the cheesemaking process from local cheesemaker Fon Smits of Tulip Tree Creamery. Aaron Bronson, a Kroger Cheese expert, then shared about the store's lines of cheeses at their new Murray Cheese Shops.
Jeanette Merritt with Indiana Wine Grape Council also joined to do a wine pairing with five different cheeses at the end of the day.
"Indiana's Family of Farmers strives to connect with Hoosier consumers and recognizes that Indiana bloggers are a great resource to families throughout the state," says Cris Goode, IFOF Blogger Outreach Coordinator.
"In an effort to engage Indiana Bloggers in a win-win partnership, we designed an innovative approach to connecting with them and the audiences they inspire daily."
Every year IFOF has 30-40 Indiana bloggers sign up for its Blogger Outreach Program and these workshops are just one benefit of being part of the program. These workshops are open to both ag and non-ag bloggers and are always attended at capacity.
In addition to the workshops, bloggers that participate in the programs are invited to attend special events and are considered for various paid sponsorship and ambassadorship opportunities.
"As a blogger myself, I know how effective companies and organizations can be when they 'get it right' when working with bloggers – and that is always our goal: to offer high quality blogger outreach programs that both invests in our local blog community while increasing brand awareness," Goode says.