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Checkoff-Funded Market Research

Checkoff-Funded Market Research

Research conducted in the retail and foodservice sectors reveals current trends in how consumers are purchasing and preparing beef, and also identifies new opportunities to grow beef’s market share with U.S. consumers.

Home Plate – Recent analyses conducted by the checkoff reveals current trends in how consumers are purchasing and preparing beef. A look at beef consumption, both in-home and in restaurants, confirms some perceptions about how beef fits into our lives, but also offers up a few surprises and identifies new opportunities to grow beef's market share with U.S. consumers. For details, visit Hitting the Plate

Inflation and Consumer Behavior – Research indicates that American consumers are feeling economic pressures and price pressures, including higher prices at the pump and escalating food prices, and one of their most common methods for cutting household costs is to reduce food expenses. A checkoff market research study – Economics and Food Choices – examines consumer cost-reduction strategies and how beef purchases are being affected, and identifies some strategies to position beef as a good value with price sensitive shoppers. 

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