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'My Beef Checkoff' Website Gets A New Look

'My Beef Checkoff' Website Gets A New Look
New website design highlights beef checkoff resources and program information

The beef checkoff on Sunday launched a totally redesigned website for easier access to resources and information on checkoff programs.

For the first time, the website will display photos and profiles of both Beef Board members and members of the Federation of State Beef Councils who serve on checkoff program committees.

The redesign also features a "Meeting Center" to compliment the member profiles that incorporates information from the old beef checkoff meeting blog (which will go offline soon) along with new "visual rosters" to help all checkoff payers better understand who represents them on each committee.

Related: Beef Checkoff's Digital Efforts Gaining Traction

New My Beef Checkoff website design highlights beef checkoff resources and program information

The meeting center will offer committee materials – such as meeting agendas, minutes, presentations, etc. – as well as reporting from and photos of the meetings.

The remake modernizes and simplifies organization of materials and makes everything accessible from drop-down menus at the top of every page, the checkoff says. In addition, the site views the same on all electronic devices, from computer to laptop to tablet to smartphone.

Jeanne Harland, chairwoman of the checkoff's Producer Communications Working Group and a producer from LaFayette, Ill., said through the site, "producers have an opportunity to get to know their checkoff by reading about the latest results of our investments into checkoff programs."

The home page also features a Facebook feed, daily news feed, and facts for producers to share via their own social media platforms.

Source: Beef Checkoff

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