is part of the Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

  • American Agriculturist
  • Beef Producer
  • Corn and Soybean Digest
  • Dakota Farmer
  • Delta Farm Press
  • Farm Futures
  • Farm Industry news
  • Indiana Prairie Farmer
  • Kansas Farmer
  • Michigan Farmer
  • Missouri Ruralist
  • Nebraska Farmer
  • Ohio Farmer
  • Prairie Farmer
  • Southeast Farm Press
  • Southwest Farm Press
  • The Farmer
  • Wallaces Farmer
  • Western Farm Press
  • Western Farmer Stockman
  • Wisconsin Agriculturist
Beef Checkoff Survey Results Revealed

Beef Checkoff Survey Results Revealed

Nearly 75% of producers surveyed approve of checkoff.

A survey of 1,200 beef and dairy producers found that producers' attitudes toward the beef checkoff program are quite favorable and have improved noticeably in the past year. Currently about three in four approve of the program, a five-point positive shift in the past 12 months. The last time approval levels were this high was in 1994.

Wesley Grau, a cow-calf farmer from Grady, New Mexico, and chair of the Joint Producer Communications Committee, says producers who are 'very' or 'somewhat' well informed are more likely to approve of the checkoff, particularly among those who say they are very well informed. Among this group, 86% approve of the program, while only 10% disapprove. That's an 8% positive shift in the past year.

According to Grau, a key goal is that farmers and ranchers have a positive view of the way the checkoff is being managed. That they trust in the leadership and the decisions being made about their checkoff investment. Grau says this research shows that management of the checkoff is viewed favorably with 66% saying they believe it is being managed well.

At the request of USDA's Agricultural Marketing Service, the Office of Inspector General has begun an audit of AMS oversight of the beef checkoff and the Cattlemen Beef Board's relationship with its contractors.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.