BASF Corporation has announced today that it has granted Cheminova Inc. exclusive distribution rights and use of the trademark Sovran in the United States.
BASF will discontinue selling Sovran fungicide, which will be exclusively marketed and sold through Cheminova effective immediately.
Sovran contains the active ingredient kresoxim-methyl. It controls powdery mildew, Botrytis and other diseases on crops such as grapes, cucurbit vegetables, pome fruit and pecans.
"The transition of Sovran distribution to Cheminova will allow BASF to focus on its new innovations such as Kixorherbicide technology, Xemium fungicide, and our growing portfolio of new products," said Paul Rea, Vice President, US Crop Protection.
About the Crop Protection division
With sales of 4.0 billion in 2010, BASF's Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF's Crop Protection division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF's North American operations, visit www.basf.us.