is part of the Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

  • American Agriculturist
  • Beef Producer
  • Corn and Soybean Digest
  • Dakota Farmer
  • Delta Farm Press
  • Farm Futures
  • Farm Industry news
  • Indiana Prairie Farmer
  • Kansas Farmer
  • Michigan Farmer
  • Missouri Ruralist
  • Nebraska Farmer
  • Ohio Farmer
  • Prairie Farmer
  • Southeast Farm Press
  • Southwest Farm Press
  • The Farmer
  • Wallaces Farmer
  • Western Farm Press
  • Western Farmer Stockman
  • Wisconsin Agriculturist
Animal Ag Group Finds Discrepancies in Meatless Monday Campaign

Animal Ag Group Finds Discrepancies in Meatless Monday Campaign

Animal Agriculture Alliance says many groups listed as Meatless Monday participants are no longer in the program

The Meatless Monday campaign, a public relations effort to get Americans to consume meat-free dishes on Mondays, is misrepresenting the number of organizations that have signed on to participate in the program, the Animal Ag Alliance says.

The Alliance called the campaign "dishonest," citing its investigation of schools, restaurants, hospitals and colleges that remain listed as participants in the campaign but, according to the Alliance, have not participated or no longer participate.

Animal Agriculture Alliance says many groups listed as Meatless Monday participants are no longer in the program

Specifically, the Alliance surveyed 56 kindergarten through twelfth grade schools listed as participating, finding that more than 64.2% of the schools are no longer involved or never participated in the program. The group also found that out of the 155 colleges or universities listed as participating, more than 43.2% no longer participate or never participated.

Additionally, 57% of the school districts listed as participating never did or don't participate any longer.

The Meatless Monday campaign also cites an assortment of restaurants and food service providers among their participants, but more than 35% and 47%, respectively, no longer participate in the program, the Alliance said.

Animal Ag Group Finds Discrepancies in Meatless Monday Campaign

"These results are truly astounding. When we started the project, we didn't expect nearly as many organizations to not actually be participating in the program," said Alliance President and CEO Kay Johnson Smith. "The Meatless Monday campaign tries to promote a reduction in meat, milk and egg consumption as trendy, but clearly it hasn't taken off as strongly as they'd hoped."

In an emailed statement regarding the Alliance's claims, the Meatless Monday campaign said they learn of most participants "because they reach out to us for information and resources, and many ask that they be listed on our website.

"While we focus on supporting these groups to achieve their own goals and invite them to stay in touch, we don't monitor their ongoing participation," the statement concluded.

The Meatless Monday group calls the initiative a movement to "promote the idea of going meatless for their health and the health of our planet."

The Alliance's review of participating groups coincides with the Meatless Monday campaign's 10th Anniversary celebration.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish