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'America's Dairyland' Promotional Catalog Goes Online

'America's Dairyland' Promotional Catalog Goes Online

Site to purchase WMMB merchandise opens July 1.

The America's Dairyland Promotional Catalog, a popular promotion tool offering items to help showcase Wisconsin as the Dairy State, will soon go online.   Beginning on Friday, July 1, the traditional printed catalog will switch over to an online shopping site located at  The catalog will continue to offer a wide product assortment of merchandise, including apparel, books, kitchen tools, posters, stuffed animals, informational materials and other novelty/specialty items promoting dairy. 

The new online catalog will be similar to other online shopping sites and will offer a number of convenient ordering advantages, including real-time order processing, same-day shipping and online order tracking.  New merchandise items can also be added to the online catalog rather than waiting for the next catalog to be printed.

According to James Robson, WMMB CEO, "The America's Dairyland Promotional Catalog has been an effective program for more than two decades among dairy farmers, FFA groups, 4-H clubs, county dairy promotion groups and other dairy enthusiasts who use catalog items to add excitement and impact to their local dairy promotion activities. The new online catalog will help us expand our ability to promote the award winning cheese and dairy products made from the milk produced by Wisconsin's dairy farm families while saving $327,000 in traditional catalog expenditures during the coming year."

"In addition to making the promotional merchandise available to a larger consumer audience and streamlining the order delivery process, the new online catalog will also save money on warehousing of products, labor costs, credit card fees and other expenses associated with the previous ordering system," explains Robson.

The timeline for transferring to the new online catalog system will require WMMB to suspend catalog orders for a short time while the new online process is put in place. Start-up date for the new online system is slated for Friday, July 1. A link to the new online America's Dairyland Promotional Catalog will be included on WMMB's consumer website –

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