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American Soybean Association Partners with FarmLink for Benchmarking Service

American Soybean Association Partners with FarmLink for Benchmarking Service
Partnership encompasses organization's grower initiatives, ASA says

The American Soybean Association and FarmLink have partnered to offer "Operation Benchmark" – an effort that ASA says will promote the organization's grower initiatives by showing farmers the full range of performance potential for fields, down to a 150 square foot micro-field level.

The program is available nationally and will be promoted initially in seven of the leading soybean-producing states—Iowa, Illinois, Minnesota, Indiana, Nebraska, South Dakota and Missouri, ASA says.

The benchmarking service, called TrueHarvest, will allow farmers to determine the true potential of their land and to identify where to invest—or not invest—to optimize productivity and profitability.

Partnership encompasses organization's grower initiatives, ASA says

The TrueHarvest service provides a baseline that supports the farmers' and their consultants' and input providers' expertise, while still respecting the integrity and privacy of a farmer's data, ASA says.

"Our members understand that one of the most important tools to increase yields is the application of data to their farming practices," said ASA Director and Ag Data Working Group Chair Ron Moore. "But growers want to make sure their data is applied in such a way to increase their profits and provide greater returns on their investments. We have chosen to partner with FarmLink on this particular initiative because they are independent and completely aligned with growers' interests."

As part of Operation Benchmark, FarmLink will make contributions to ASA and its affiliated state associations based on participation. FarmLink will also offer incentives to every qualifying grower who purchases the TrueHarvest benchmarking service.

The Association funding will be directed toward the valuable education and advocacy efforts ASA conducts to increase the profit potential of U.S. soybean farmers.

ASA will extend the offer to existing and new members of the Association, and FarmLink will pay one year of membership dues for all participants.

By using the TrueHarvest benchmark, says Scott Robinson, President of FarmLink, the company conservatively identified $11 billion in unrealized yield potential for U.S. soybean and corn farmers in 2013 alone.

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