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Serving: WI

Alice in Dairyland Named

Alice in Dairyland Named
Christine Linder, Fall River, is crowned 63rd Alice.

Christine Lepple Lindner of Fall River was selected as the state's 63rd Alice in Dairyland Saturday evening, following three intense days of interviews and public appearances in Rock County. She was one of six final candidates for the public relations job that carries six decades of Wisconsin agricultural tradition.

"My goal as Alice in Dairyland is to encourage consumers to take action with their dollars in supporting Wisconsin agriculture by buying locally-grown products," noted Lindner. "As the 63rd Alice in Dairyland, I look forward to communicating how our state's $59 billion agriculture industry embraces innovative technology to enrich our daily lives."

Christine Lepple Lindner, Fall River, was raised on her family's 80-cow dairy farm near Beaver Dam. She graduated with honors from the University of Wisconsin – Madison in 2006 earning a degree in agricultural journalism. Some of her first-hand experience in marketing and communication stems from serving as the publicity co-chair for the 2009 Wisconsin Farm Technology Days, promoting agriculture education as a Wisconsin State FFA Officer and her internships at Agri-View, Alto Dairy Cooperative, Filament Marketing, Wisconsin State Fair and Fort Dodge Animal Health. Lindner is currently the marketing manager for ANIMART and responsible for the company's dairy and livestock marketing, communications and public relations initiatives. As part of the selection process she was evaluated on her, public speaking, ability to answer impromptu questions, written communication skills, media interviewing, as well as her passion and involvement in agriculture.

Lindner starts her contract on June 7 and during her year will travel over 40,000 miles and visit more than 400 events, talking to students, civic groups, consumers and media about Wisconsin agriculture. She will kick off June Dairy Month in partnership with the Wisconsin Milk Marketing Board. "Alice" drives an E-85 flex-fuel Chevrolet Tahoe courtesy of the Wisconsin Corn Promotion Board and receives a mink garment from the Kettle Moraine Mink Breeders Association. Courtesy of the Wisconsin Jewelers Association, she uses a 14K gold and platinum brooch and tiara with citrines and amethysts – gems indigenous to Wisconsin.

"Being Alice in Dairyland was a dream come true for me and I anticipate the 63rd Alice in Dairyland will have an experience just as exciting and rewarding. Representing Wisconsin agriculture is an amazing educational opportunity as agriculture, like any other business, is innovating and modernizing to remain profitable and continue providing quality products to consumers," said Cheryl O'Brien 62nd Alice in Dairyland.

Other finalists for the position were Christa Behnke, Clintonville; Andrea Bloom, Loyal; Sheri Nelson, East Troy; Katie Reichling, Darlington; and Rochelle Ripp, Lodi.

To schedule Alice in Dairyland for an event or speaking engagement contact Nicole Breunig, 608-224-5080, email at [email protected]. For more information on Alice in Dairyland and the Alice Program, visit www.aliceindairyland.com or www.datcp.state.wi.us and click on "Marketing Agriculture."

Alice in Dairyland is a full-time public relations professional employed by the Department of Agriculture, Trade and Consumer Protection. The 64th Alice in Dairyland will be selected next year in Waushara County, May 12-14, 2011.

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TAGS: Dairy
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