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Agco, Raven product development, technology partnership

Agco, Raven product development, technology partnership

With agreement, Agco's RoGator and TerraGator equipment will offer the Raven Viper 4 as standard equipment in fall 2015

Agco and Raven Industries have jointly announced an enhanced supplier relationship.

As part of the Fuse Technologies strategy, Agco is partnering with technology providers like Raven to integrate best solutions into Agco machines. Fuse Technologies is Agco's next-generation approach to precision agriculture and precision machine management deployed through innovative technology and services.

Related: Raven Introduces Viper 4 Platform

The new agreement between Agco and Raven builds upon their long-standing relationship by focusing on new product development and tighter integration of technology into machines to provide a better, more connected experience for the grower and ag retailers.

With agreement, Agco's RoGator and TerraGator equipment will offer the Raven Viper 4 as standard equipment in fall 2015 (Agco stock photo)

The first example will be Agco's RoGator and TerraGator application equipment offering the Raven Viper 4 as standard equipment later this fall. The new terminal features a customizable interface controlling rate, section control, boom height and guidance through a single terminal.

"Raven and Agco have had a long-standing relationship and a history of working together to bring innovative solutions to customers throughout global markets," said Matt Burkhart, vice president and general manager, Raven Applied Technology Division.  "Agco's Fuse Technologies strategy is in line with our strategy of integrating technologies to provide growers and operators access to the best-in-class products that suit their unique operations."

"Through Agco's Fuse Technologies partnering strategy, we are helping farmers and ag retailers improve their efficiency and machine utilization to meet the increasing demands for food, fiber, and fuel for a growing world population," said Chris Rhodes, director Global ATS Commercial and Partnering at Agco. "Integrating products like Raven's Viper 4 into Agco's machinery enables growers to leverage best-in-class technology to efficiently and sustainably manage their fields and inputs improving overall operations."

For more information about Agco's precision farming offering, visit To learn more about Raven and its precision ag portfolio visit

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