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Ag Retailers Urged to Nominate Top Applicators

Ag Retailers Urged to Nominate Top Applicators

Agco contest will award new Harley-Davidson motorcycle to Operator of the Year.

For custom ag applicators who think a brand new Harley-Davidson motorcycle sounds like a dream come true, Agco has a contest.

Agco Application Equipment will pick an Operator of the Year from among the workers who spend long hours covering hundreds of thousands of acres each year across North America. And the lucky winner will get a new Harley.

Agri-retailers in U.S. and Canada can nominate a deserving operator at Deadline for entries is Oct. 15.

"Operator of the Year is something we look forward to every year because it gives us a chance to recognize and say thanks to some of the finest individuals in the application business," says Mark Sharitz, AGCO Application Equipment director of marketing. "This award is not a contest to see who can cover the most acres, but instead is designed to spotlight applicators who demonstrate exceptional work in the field and leadership within the company and communities in which they serve."

Now in its sixth year, Operator of the Year is open to U.S. and Canadian custom applicators. From the nominations, four finalists will be invited to join AGCO as honorary guests at the 2011 Agricultural Retailers Association (ARA) Conference and Expo Nov. 29–Dec. 1, in Boca Raton, Fla. During the conference, the winner of Operator of the Year will be announced.

"Being a custom applicator is one of the most stressful jobs in the agricultural retail and service industry, but this year, because of the unusual weather patterns and extremely high grain prices, the custom applicator's job became almost unbearable," says Mike Pluimer, custom applicator at Ceres Solutions in Templeton, Ind., and past Operator of the Year winner. "Having experienced what winning Operator of the Year can do for someone personally and professionally, I encourage agri-retail managers to nominate their stand-out custom applicators."

Brett Bohachewski, custom applicator for Aylsham Agro, Aylsham, Saskatchewan, who also won the coveted prize, says his involvement with Operator of the Year made him realize how much trust he had gained from his colleagues and clients.

"In addition to winning the Harley-Davidson motorcycle, one of the greatest parts of the experience was when a producer told me that I didn't win the Operator of the Year title, I earned it," says Bohachewski. "Even if the individual nominated does not win the award, it still means a lot from an applicator's point of view to know that all the hard work and service is truly valued and appreciated by the people who matter the most:  Their local peers, clients and community."

Nominations will be accepted through Oct. 15 at

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