Five new beef ambassadors were chosen at the annual National Beef Ambassador Competition, Sept. 28-30 in Sacramento, Calif.
Erin Morrison of Minnesota, Katie Stroud of California, Emma Jumper of Arkansas, Jacquelyn Brown of Oregon and Chandler Mulvaney of Alabama were chosen as the 2013 National Beef Ambassador Team from a pool of 22 senior contestants ages 17-20 at the annual competition.
Contestants were judged in the areas of consumer promotion, classroom presentation, media interview technique and issues response at the event, which is funded in part by the Beef Checkoff.
Contestants from throughout the country vied for a place on this elite team of agriculture advocates and $5,000 in cash prizes sponsored exclusively by Farm Credit. Additionally five educational scholarships totaling $5,000 were given by the American National CattleWomen Foundation, Inc. and Monsanto.
This year's contest also hosted a junior competition for youth beef industry advocates ages 12-16. Nine contestants vied for cash prizes, competing in two judged categories: Media Interview and Consumer Demonstration. The first place winner was Austin Gaspard of Louisiana. The second place winner was Annie Belden of California, and the third place winner was Sage Mijares of New Mexico. They all took home checks sponsored exclusively by Farm Credit for their top scores.
While preparing for this national beef promotion and education competition, youth across the nation learn about beef and the beef industry with support from state CattleWomen and Cattlemen's associations and state beef councils. The preparation highlights industry issues of current consumer interest. Winners of the state competitions compete at the national level where they receive additional training. After the event, the youth ambassadors speak to industry issues and misconceptions and educate their peers and mealtime decision makers about beef nutrition, cattle care, safety and more during consumer events, in the classroom and online.
Visit www.nationalbeefambassador.org for more information.