As soybean acres continued to grow, so did exports of soybean meal. Continental Grain aimed to help farmers fulfill the 40% expected export growth over the next five years.
The pending moon flight evidently inspired these ad creators to tout the many uses of the versatile soybean – from edible to industrial, all formulated with Central Soya technology. As for the soybean plant on the moon art, well it perhaps would be better in color.
Amiben, a top performing herbicide for soybeans, was being touted for it’s new use in corn. And banding it only cost $3.34 per acre. But wait, wouldn’t repeated use lead to weed resistance?
With saved seed and grain dockage issues due to weed seed, the grain cleaning industry was big. And the Clipper brand from A.T. Ferrell offered a wide variety of machines.
This Monsanto ad for Randox granular herbicide showcased foxtail yield loss research to prove that early control of grassy weeds can save five bushels per acre. “With $2.60 beans, Randox will return an average $13.00 per acre for an investment of $3.29 in a banded application.”
Elanco Products Company
A game changer in soybean weed control in the 1960s, Elanco’s Treflan was touted here as a “weatherproof” herbicide. This ad aimed to educate farmers not yet sold on herbicide use, or didn’t realize that early weeds could rob yields.
Nitragin, the market leader in soybean inoculant, advertised a “warning to soybean growers” about promotional gimmicks and false claims made by competitive products. They touted Nitra-Coat as a well-researched and quality product.
It appears herbicide advertising in the 1960s loved clean field photos, just like this Lorox herbicide ad from DuPont. They too touted yield loss from weeds (at least $25/acre in losses) to help convince farmers to rely less on steel.
Popular Amiben herbicide from Amchem ran the first full-color ad that I saw in Soybean Digest in 1965, and it included a farmer testimonial, of course showing a clean soybean field and big profit from the product.
Another grain giant, Cargill, advertised its corporate expertise as a symbol of service to agriculture and industry, offering a complete line of soybean meal and oil products.
Yet another corporate advertisement for a grain company, this stark B&W photo of Roy Marsh “the miracle worker” caught my eye. You see, Roy is you, a farmer. He has doubled his output to now feed 30 people, with huge potential capacity to come. Indeed, a miracle worker! <Cue the uplifting music>
Universal Harvester Company
New from the “world’s most experienced combine reel manufacturer (Universal Harvester) comes The Profiteer. It features a full-length 5-in. steel tube that replaces truss rods, external bracing and wood reel arms. And it will make farmers more dollars due to less seed head shattering and less wrapping, hense the name.
Another advertisement for Treflan herbicide shows a real Pawnee, Illinois farmer, Kenneth Fry, who got “almost 100% weed control in soybeans.” He was even quoted to say “it would be cheap at double the price.” Hmm, wonder if Elanco increased the price for 1966?
UniRoyal U.S. Rubber
Now here’s a herbicide maker who guaranteed cleaner fields, cleaner beans and more beans, or your money back. They asked farmers to split their weediest 20 acres and cultivate half of it, and apply Alanap-Plus to the other half. Well, they got almost 30,000 farmers to do it on 500,000 acres of soybeans. Then they doubled down for the 1966 season. Wonder if they refunded any dollars, or product?
PPG (Pittsburgh Plate Glass) Company
Yes, I remember PPG’s chemical division, who advertised Chloro IPC herbicide on soybeans to control grasses and broadleaf weeds. Looks like it needed to be tank mixed to control ragweed, pigweed and foxtail.
AMCO (Alexander Manufacturing)
For those farmers who valued steel over herbicides, AMCO offered the Power-Vator rotary cultivator, which also doubled as an herbicide-incorporating machine. Look at those dramatic before and after photos!
Yet another grain giant touts its corporate value to the industry, showing the flags of countries that buy soybean, wheat and other food additive products from ADM.
Yes, even the Chicago Board of Trade advertised its pricing and hedging services to the worldwide soybean industry.
I wonder if anyone knows this New Richland, Minnesota farmer, Leonard Wacholz, who stated that “Treflan takes the gamble out of soybean weed control.” Or there’s farmers Kent Walker from Clarence, Missouri and David Boot from Mitchellville, Iowa who gave testimonials on the value of Treflan.
Grain company Bunge offers a look at their growth through acquisition, to help serve farmers with their growing employee list of “competent, knowledgeable grain men.”
M & W Gear Company
The M&W Robot combine header hugs the ground automatically, for a claimed savings of 2-3 bu./acre – “Paying owners $27 million in extra soybean profits!” They even offered a 100% money back guarantee.
This advertisement looks like an editorial page touting new products: new combine header and floating cutter bar, new grain dryers and combine grain cleaner.
This interesting futuristic depiction of a beef factory feedlot in 1975 (ad ran in August 1965) grabbed my attention. The advertisement talked about 50 million more U.S. people to feed by 1975, so beef production must increase by 4 billion pounds. Central Soya touts their protein-rich soybean meal delivers high quality Master Mix feeds.