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Sorghum Checkoff names new executive director

Norma Ritz Johnson brings strong organizational management skills and experience in the sorghum industry to Sorghum Checkoff.

Farm Press Staff

January 7, 2021

2 Min Read
Norma Ritz Johnson named executive director for United Sorghum Checkoff. Shelley E. Huguley

The United Sorghum Checkoff Program selects Norma Ritz Johnson as the organization’s third executive director. 

noram-johnson-web.jpg(United Sorghum Checkoff Program Executive Director Norma Ritz Johnson. (Photo courtesy of Sorghum Checkoff.)

“Johnson brings strong organizational management with a background in agriculture and sorghum,” said Sorghum Checkoff CEO Tim Lust in a recent release from Sorghum Checkoff.

Johnson served as communications director for National Sorghum Producers in the early 2000s. “I am excited to have Norma back on Team Sorghum," Lust said, noting her ability to take on major projects and successfully guide them through government and private industry. 

“The Sorghum Checkoff Board of Directors and I look forward to working with Johnson and are extremely confident in her leadership ability to move this organization forward,” said Sorghum Checkoff Chairman Kent Martin, a sorghum farmer from Alva, Okla. “We believe her vast experience and past sorghum industry relationships will be beneficial in furthering the program priorities of the Checkoff to increase the value of sorghum and improve profitability for our growers.”

Johnson recently served as executive vice president for the Lubbock Chamber of Commerce, a 5-Star accredited organization that represents almost 1,700 businesses and more than 79,000 employees on the Texas South Plains. Johnson led strategic initiatives and staff communications with an emphasis on transportation, agriculture and health care. Twice, in the last 11 years, Johnson and her teams implemented programs that were awarded the national Chamber of the Year. 

"This is an amazing opportunity, and I very much look forward to stepping into this position at the Sorghum Checkoff to help build on its great foundation of success," Johnson said. "My entire career has led me to this role returning to the sorghum industry, and I'm eager to roll my sleeves up and get to work helping to bring value to the organization and sorghum producers as we accelerate this important industry's growth nationally and globally."

Johnson replaces Florentino Lopez who has served as the organization’s executive director since 2011. Lopez will continue to serve the sorghum industry in a new capacity consulting on international market development.

“I would like to thank Florentino Lopez for his strong leadership and service to the Sorghum Checkoff and sorghum farmers,” Lust said. “Lopez has been a tremendous asset to our organization and our industry, and I have no doubt that Johnson will continue to lead our industry with the same level of vision and integrity.”

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