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Serving: East

Schedule of events holds wide interest

Key to Locations:

  • WAW: World Ag Women Pavilion, South and I Streets

  • WAE: World Ag Expo Seminar Center, Median and Q Streets

  • DPS: Dairy Profit Seminars at the Hilvers Building, Median and S Streets

  • VIP: VIP Hospitality Tent, Median and S Streets

  • CCC: California Crop Center, T and Median Streets


8:30 a.m.

World Ag Expo Opening Ceremonies

Heritage Complex Banquet Hall

10:15 a.m.

Welcome and Introductions


10:30 a.m.

“A Unique Quilt Show” presented by Orange Blossom Quilters and Debbie Van Fossen.


10 a.m. - 11:30 a.m.

“Rural Health and Safety”

California Farm Bureau Federation's Rural Health and Safety Program will present a seminar on Rural Crime Prevention, and Injury and Illness Prevention Plans. Presenters are:

Kerry Whitson, Tulare County farmer, and Danielle Rau, California Farm Bureau Federation.


11 a.m.

“Marketplace Mania”

Dairymen are faced with a multitude of pressures from the marketplace today that impact herd management practices and how they produce their milk. What choices do producers actually have?


11:30 a.m. - 1p.m.

“How Air and Water Regulations Will Impact Agriculture”-

A panel of experts will discuss new and ongoing water and air quality regulations and how they will impact the farming industry. Panelists include: Lonnie M. Wass, supervising engineer, Regional Water Quality Control Board; David Orth, general manager, Kings River Conservation District; Seyed Sadredin, executive director, San Joaquin Valley Air Pollution Control District.



“Nutrient Management & Ground Water Quality Issues”- Moderator: Marsha Campbell-Mathews, UC Davis, nutrient management specialist.

Panelists include: Joey Ariosa, dairy producer, Tulare; Bruce Livingston, consultant, Tulare and Mike LaSalle, attorney, Hanford.


1 p.m.

“Ethanol: Boom or Bust?”

The ethanol industry is impacting corn supplies and prices. What does it mean for dairy producers in California and the West? An industry panel will discuss the impact the ethanol boom has had on dairy feed corn availability and price. Panel moderator is UC dairy farm advisor Carol Collar. Panelists are: Steve Nash, dairy producer; Joe Terrible, nutritionist, Western Milling and Joel Karlin, market analyst, Western Milling.


1 p.m. - 2:30 p.m.

“Fueling the Ag Industry: Alternative Fuels”

Energy costs are soaring and the push is on for reducing dependence on foreign oil. Alternatives are now becoming reality, or are they? Presenter: Bill Jones, Pacific Ethanol Chairman. Panelists include: Roy Sharp of Royal Farms, Tulare, Greg Garrison, president of SSI Energy, Carmel, Ind.


2:30 p.m. - 4 p.m.

“Is Organic Farming for You?”

A panel of experts and organic farmers will discuss certification, marketing, challenges, and successes in the organic business. Moderator: Richard Molinar, University of California Farm Advisor in Fresno County.



9 a.m. - 10:30 a.m.

Diamond V/Feedstuffs presents “Public Perception: It's Up to You.” Today's modern agriculture provides nearly 6 billion people worldwide with safe, high quality and affordable food products and does so in a way that impacts fewer resources than ever before. Yet, those outside of agriculture are increasingly setting the perception of modern agriculture in the minds of consumers. Join us to find out what you can do to assure meat, milk, and eggs a place at the table.


10 a.m. - 11:30 a.m.

Is U.S. Farm Policy in Jeopardy?

The threat of World Trade Organization (WTO) cases challenging U.S. farm policy and the likelihood of changing existing farm bill programs- where will it leave California farmers? Learn from government officials what we can expect in the next farm bill and what impact it will have on you. Presenter: Chuck Connor, Deputy Secretary, United States Department of Agriculture.


11:30 a.m. - 1 p.m.

What's in Store for California Agriculture Under a U.S.-Korea Free Trade Agreement? - The Republic of Korea represents 4 percent of California's total agricultural exports. Find out the challenges and what opportunities are available for California agriculture under a potential U.S.-Korea Free Trade Agreement. Presenter: Andrew Stephens, director for Bilateral Agricultural Affairs, Office of the United States Trade Representative.



“Immigration and the Dairy Industry”

Moderator: Mike Marsh, executive director, Western United Dairymen. Panelists include: Luawanna Hallstrom, California Farm Bureau Federation, labor vice chair; Ray Souza, dairy producer in Turlock, Calif.


1:50 p.m.

How to Grow and Market Your Product-

Tastes and Trends- International tastes, production trends and international standards can dictate how you grow and market your product. With 95 percent of the world's population outside the U.S. borders, exporters must learn what international consumers want and what marketers are doing to tempt consumers. Presenters: Nick Kukulan, Tom Selfridge and Dave Najarian, Paramount Exports.


2:30 p.m. - 4 p.m.

Emerging Markets and Competitors- You know about China, but what about India and other countries which may be the next destination for California's agriculture. Learn about agricultural competitors. Presenters: Susan Day, California Table Grape Commission, and Julie Adams, Almond Board of California.



10 a.m. - 10:25 a.m.

“Scientific Methods for Field Monitoring and Reporting”

Presenters: Tim Payne, Alan Jackson and Michael Ransom, JM Lord Co.


10:30 a.m. - 10:55 a.m.

“Managing and Troubleshooting Your Drip Irrigation System”

Presenter: Paul McFadden, Roberts Irrigation Products.


11 a.m. - 11:25 a.m.

“Dripper and Micro Sprinkler Flow Paths- Why You Should Care”- by Rain for Rent. Presenters: Chris Cannella & David Dunn.


11 a.m.

“Surviving Milk Price Downturns”

Moderator: John Ellsworth, Success Strategies. Panelists include: Jim Tully, Pine Creek Nutrition Service; Brian Lemons, Yosemite Farm Credit; John Fiscalini, dairyman and farmstead cheese producer in Modesto, Calif.


11:30 a.m. - 11:55 a.m.

“Irrigation Management with Real Time Online Data Acquisition”

Presenter: Matt Angell, vice president PureSense.



“Keeping Your Dairy Safe, Secure”-

Presenter: John Kirk, UC Davis, dairy specialist, retired.


12 noon - 12:25 p.m.

“Efficient Irrigation Management Using Soil Moisture Scheduling”

Presenter: Tom Penning, president, Irrometer.


12:30 p.m. - 12:55 p.m.

“Low Pressure Drip Systems Reduce Agricultural Inputs”

Presenter: Michael Dowgert, Netafim.


1 p.m. - 1:25 p.m.

“Efficiency Trends and Practices in Mechanical Move Irrigation”

Presenter: Chuck Powell, Lindsay Mfg.


1:30 p.m. - 1:55 p.m.

“Less Water- More Profit”

Presenter: Peter Moller, agronomist, by AgriLink.


2 p.m. - 2:25 p.m.

“Sustainable Irrigation with Sprinkler Irrigation”

Presenter: Kobi Shilo, NaanDan Irrigation Systems.


2:30 p.m. - 2:55 p.m.

“Advantages and Maintenance of In-Line Pressure Regulators”

Presenter: Chris Striby, Senninger Irrigation.


Seminars and demonstrations are free with paid World Ag Expo admission.

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