is part of the Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

  • American Agriculturist
  • Beef Producer
  • Corn and Soybean Digest
  • Dakota Farmer
  • Delta Farm Press
  • Farm Futures
  • Farm Industry news
  • Indiana Prairie Farmer
  • Kansas Farmer
  • Michigan Farmer
  • Missouri Ruralist
  • Nebraska Farmer
  • Ohio Farmer
  • Prairie Farmer
  • Southeast Farm Press
  • Southwest Farm Press
  • The Farmer
  • Wallaces Farmer
  • Western Farm Press
  • Western Farmer Stockman
  • Wisconsin Agriculturist
Walmart accounts for 20 percent of domestic rice sales

Walmart accounts for 20 percent of domestic rice sales

Walmart, the largest retailer of U.S.-grown rice, announced a new initiative today to "make food healthier and healthier food more affordable."  First Lady Michelle Obama joined Walmart for the program announcement, which builds on the administration's "Let's Move" campaign.

Walmart, the largest retailer of U.S.-grown rice, announced a new initiative today to "make food healthier and healthier food more affordable."  First Lady Michelle Obama joined Walmart for the program announcement, which builds on the administration's "Let's Move" campaign.

Key elements of the program include working with food manufacturers to reduce sodium levels by 25 percent before 2015 on a broad range of grocery items, including grain products.  A front-of-package seal will be developed to identify "better-for-you" items, such as whole-grain foods.  Walmart will also reduce prices on healthier products that feature reduced sodium, sugar or fat.

"The largest corporation in America is launching a program that has the potential to change the marketplace and help families put nutritious food on their table every single day," Obama said.

Walmart promotes U.S. rice during September National Rice Month through in-store sampling, price reductions and promotional displays.  Walmart accounts for an estimated 20 percent of domestic market rice sales.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish