Farm Progress is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Serving: United States
Corn+Soybean Digest

Data decisions: Use technology to verify company data

TAGS: Soybeans Corn
trust-verify-ag-data
Trust... but verify

Every week I see ads using the latest marketing buzzwords to describe how a company is going to use your/their big data to revolutionize how you farm. Estimated rainfall using radar images is being claimed as “hyper-local.” UAVs, imagery and crop models being claimed to replace scouting for diseases and insects. Proprietary algorithms use big data to manage all your inputs so efficiently it will be “game-changing”. That’s one of my favorite buzzwords –

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish