Data decisions: Use technology to verify company data

Every week I see ads using the latest marketing buzzwords to describe how a company is going to use your/their big data to revolutionize how you farm. Estimated rainfall using radar images is being claimed as “hyper-local.” UAVs, imagery and crop models being claimed to replace scouting for diseases and insects. Proprietary algorithms use big data to manage all your inputs so efficiently it will be “game-changing”. That’s one of my favorite buzzwords –