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Plummer directs grape marketing

Cindy Plummer has joined the California Table Grape Commission to become director of domestic marketing. Plummer will be responsible for developing and directing the commission's trade-oriented programs.

“The domestic marketing position is critically important,” said Kathleen Nave, president of the commission. “On an annual basis, approximately 70 percent of the state's table grape crop is marketed in the U.S. Creating programs that motivate the retail, wholesale, and foodservice trade to carry and promote more California grapes more often is a key element of the commission's ongoing promotion efforts. We fully expect that Cindy will take the commission's trade programs to a new level.”

Nave noted that Plummer brings years of marketing experience to her new position. As the director of marketing for Washington potatoes, she oversaw a multimillion-dollar program that included working with retailers and foodservice operators, directing agency teams, and developing and managing.

Marketing campaigns that included promotion, trade relations, advertising, and public relations. Prior to her work for potatoes, Plummer worked for Pepsi out of Eugene, Ore., where she was responsible for managing broad-based marketing programs and budgets.

Plummer has a degree in business management from Linfield College in Oregon and has served in leadership positions for a variety of nonprofit and government organizations.

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