Farm Progress

Mars Chocolate to use 100 percent high oleic peanuts in 2017Mars is 90 percent high oleic peanuts nowBetter product quality cited as reason to switch to high oleic peanuts

Ron Smith 1, Senior Content Director

July 22, 2016

1 Min Read
<p>Anne-Marie DeLorenzo, Mars strategic sourcing manager, nuts, left, and Alissa Marturano, who advises on millennial matters, discussed new marketing strategies at the recent Southern Peanut Growers Conference in Destin, Fla.</p>

Mars Chocolate, the maker of Snickers and M&M candy, will use 100 percent high oleic peanuts in their candy products by 2017. “We use 90 percent high oleic peanuts now,” said Anne-Marie DeLorenzo, Mars strategic sourcing manager, nuts.

DeLorenzo, speaking at the Southern Peanut Growers Conference July 22 in Destin, Fla., says candy consumers want quality. “We want to make sure our customers get the best quality available.”

High oleic peanuts, she explains, are much less likely to break down and go rancid. “High oleic does not necessarily have a longer shelf life,” she says, “but products retain their integrity.”

She says the message for the industry should be about quality. “If a consumer eats something and doesn’t like it, he’s not likely to go back to it,” she says.

The push for high oleic candy products has been “full force for the last five years,” DeLorenzo says. “We’ve gotten a lot of peanuts out of the Southwest.” Southwest peanut production made the move to high oleic several years ago. All recent variety releases have been high oleic.

The trend is picking up in the Southeast, she says. “All the new varieties released last year were high oleic.” DeLorenzo says farmers are beginning to switch. “A lot of that has to do with the varieties available today.”

She adds that consumers do not want to eat a rancid peanut.

About the Author(s)

Ron Smith 1

Senior Content Director, Farm Press/Farm Progress

Ron Smith has spent more than 40 years covering Sunbelt agriculture. Ron began his career in agricultural journalism as an Experiment Station and Extension editor at Clemson University, where he earned a Masters Degree in English in 1975. He served as associate editor for Southeast Farm Press from 1978 through 1989. In 1990, Smith helped launch Southern Turf Management Magazine and served as editor. He also helped launch two other regional Turf and Landscape publications and launched and edited Florida Grove and Vegetable Management for the Farm Press Group. Within two years of launch, the turf magazines were well-respected, award-winning publications. Ron has received numerous awards for writing and photography in both agriculture and landscape journalism. He is past president of The Turf and Ornamental Communicators Association and was chosen as the first media representative to the University of Georgia College of Agriculture Advisory Board. He was named Communicator of the Year for the Metropolitan Atlanta Agricultural Communicators Association. More recently, he was awarded the Norman Borlaug Lifetime Achievement Award by the Texas Plant Protection Association. Smith also worked in public relations, specializing in media relations for agricultural companies. Ron lives with his wife Pat in Johnson City, Tenn. They have two grown children, Stacey and Nick, and three grandsons, Aaron, Hunter and Walker.

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