Kubota is firing up its dealer force because it has an aggressive plan for launching new products in 2015. In fact, the plan is to launch 92 new products next year for the turf, agriculture and construction markets. Perhaps the biggest for the ag market, but by no means the only product launched recently during a dealer event in Nashville, Tenn., is the M7 tractor series.
The M7 series includes three models ranging from 130 to 170 hp and they're designed from the ground up to meet tough mid-range tractor needs including commercial hay production. Kubota is calling the M7 it's "initial entry" in the row-crop market, hinting at more to come. "We are just scratching the surface," says Steve Barcuch, Kubota product marketing manager for ag.
Barcuch says the M7 series is not a bigger version of their current M-Series line, but a whole new tractor designed fresh from the ground up. With a bigger frame, a new transmission, a finely-tuned engine, and for the first time a precision farming system, the company is making a statement. The new precision farming system features autoguidance and a universal touchscreen display made by Kverneland Mechatronics that controls all tractor and implement functions.
Kubota bought Kverneland a few years ago and is rolling out more tech from this division every year. At the National Farm Machinery Show earlier this year the company launched its first Kubota hay tools. The line is already expanding with a new round baler launched during the Nashville event.
The new M7 tractors will be made in France, and production starts in the second quarter of 2015. Right now the Kubota website has little information on the new products, but should offer information as they become available. Learn more at www.kubota.com.
- Jodie Wehrspann is Senior Editor of Farm Industry News.