When it comes to developing a tire that can take on tough terrain, such as exploring trails or crawling rocks, engineers at The Goodyear Tire & Rubber Company left no stone unturned.

The new Goodyear Wrangler MT/R with Kevlar is the company's first off-road tire built with the rugged toughness of DuPont Kevlar for enhanced sidewall puncture resistance.

The use of Kevlar, an innovative material that is, pound-for-pound, five times stronger than steel, brings superb sidewall cut- and puncture-resistance to an area of the tire that demands extra toughness when driving off-road. It also helps reinforce the sidewall for when drivers return to the pavement for the drive home.

The Kevlar-reinforced sidewalls in the new tire help increase sidewall puncture resistance by 35 percent, compared to the original Wrangler MT/R, a tire well-known for its toughness.

Further, the Wrangler MT/R with Kevlar offers these features:

Each shoulder block of the Wrangler MT/R with Kevlar is stepped “in” and “out” to help give the tire continuous biting edges as it turns through thick mud. Its self-cleaning asymmetric tread design also adds to the performance capability in mud.

The new tire is offered in 30 sizes, fitting vehicles such as one half-, three quarter- and 1-ton pickups, Hummer H2 and H3, Jeep Wrangler, Nissan Xterra, Toyota FJ Cruiser and more. According to Goodyear research, there are more than four million drivers in the light-truck tire segment who use their vehicles primarily for off-road travel.

For more information about Goodyear, go to www.goodyeartires.com.