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Homefarm to become part of AgriClick HOMEFARM, which has been the Internet home page for Southwest Farm Press, is now part of AgriClick, the one-stop professional agribusiness community.

"You can still get to Southwest Farm Press' Web pages by typing HYPERLINK," notes Farm Press Publisher Mike Gonitzke. "But now, instead of taking you to the Homefarm site, you'll be automatically redirected to AgriClick, where you'll find all our publications, plus a broad spectrum of news, weather, and other information you need to grow your business and stay on top of today's technological innovations. You'll also find the tools you need to communicate and do business with your peers, your customers, and your suppliers."

In addition to Southwest Farm Press, the company publishes Southeast Farm Press, Delta Farm Press, and Western Farm Press, reaching top farmers, agribusiness, and university/Extension/research personnel in 33 Sunbelt states.

AgriClick will also feature Farm Press' sister publications, Soybean Digest, Beef, National Hog Farmer, Hay & Forage Grower, and Farm Industry News.

"In addition to access to the top talent in agricultural publishing, AgriClick also brings you the world's leading news, commodity reporting and weather services for agriculture," Gonitzke says.

AgriClick features 15 news channels, as well as minute-by-minute futures market updates, an interactive federal legislative page, and ZIP-code level weather.

"IndustryClick, the parent company of AgriClick, is building vertical online communities for niche industries," he notes. "Each vertical community is designed to become a one-stop site for news, information, discussion, commerce, research, and job opportunities in its specific market.

"IndustryClick is on a growth fast-track and is actively pursuing acquisitions, investments, and e-commerce opportunities in its target markets, which range from agribusiness to telecommunications.

Intertec Publishing, the publisher of magazines currently featured on the Homefarm site, is affiliated with IndustryClick . All are owned by Primedia, Inc., a leading targeted media company, with print, video, and Internet businesses focused on consumer and business-to-business audiences.

Primedia has just announced a merger with About, Inc., forming a targeted media company that will provide what is described as "an unprecedented level of niche content to users."

"In one fell swoop, we're marrying Primedia's powerhouse of content in more than 700 media niches with About's more than 700 specific guide sites and some 10,000 associated experts," said Tom Rogers, chairman and chief executive officer of Primedia Inc.

"Primedia is the leading traditional media company in the delivery of highly targeted niche print and video products to consumers, and About is the leading online company in the delivery of niche content."

Primedia publishes more than 220 magazines and owns and operates approximately 300 Web sites and other Internet properties.

The About network provides more than 700 topic sites, each overseen by a professional guide to offer "an experience unlike any other on the Web, including the Internet's best link directories, original content, community features, and commerce opportunities. is ranked as the seventh largest Web property.

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