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News of agribusiness: ARGO names Simeone Morra president of McCormick USA

McCormick International USA, a division of ARGO Tractors and part of ARGO S.p.A., a holding company owned by the Morra family in Italy, has named Simeone Morra president of McCormick USA effective immediately.

McCormick USA markets the McCormick and Landini tractor brands in the United States. Morra assumes responsibility for all McCormick business interests in the U.S. market.

“The U.S. market continues to represent our major opportunity for growth, and we are delighted that Simeone has agreed to accept this position which we believe further underlines our commitment and belief in the U.S. tractor market,” says Valerio Morra, president of the ARGO Group.

Simeone Morra has considerable experience in the agricultural equipment sector within the ARGO group and primarily with McCormick Tractors International Limited, where he has held positions of increasing responsibility. Most recently, as sales director for McCormick, Morra managed the company’s sales and distribution activities on a global basis.

“I’m excited about this opportunity to continue our impressive growth in the U.S. market,” says Morra. “The McCormick and Landini product lines are second to none, and we have a dedicated and growing network of dealers that is committed to customer service.”

McCormick offers more than 45 models ranging from 40 to 280 hp and Landini manufactures more than 50 models ranging from 40 to 185 hp. More information on McCormick and Landini products and services can be found on the company Web sites at or

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