is part of the Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

  • American Agriculturist
  • Beef Producer
  • Corn and Soybean Digest
  • Dakota Farmer
  • Delta Farm Press
  • Farm Futures
  • Farm Industry news
  • Indiana Prairie Farmer
  • Kansas Farmer
  • Michigan Farmer
  • Missouri Ruralist
  • Nebraska Farmer
  • Ohio Farmer
  • Prairie Farmer
  • Southeast Farm Press
  • Southwest Farm Press
  • The Farmer
  • Wallaces Farmer
  • Western Farm Press
  • Western Farmer Stockman
  • Wisconsin Agriculturist

New foodservice ad promotes healthy rice meals on menus

“Rice is So in Tune, Healthy Meals Hit a High Note” is the message in USA Rice Federation's new foodservice ad appearing in the 2007 summer issues of major foodservice magazines.

The ad reinforces rice's role as an essential ingredient for menus and promotes U.S. rice as “the perfect harmony of taste and nutrition.” The healthy eating trend has become a top driver for chefs and operators in designing their menus to meet customer demand. The ad features Chimichurri Chicken Rice Bowl, a colorful combination of fresh vegetables, lean protein and whole-grain brown rice.

USA Rice's advertising is designed to drive chefs and menu planners to www.MenuRice.com for inspiring recipes and menu ideas.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish